Grassroots Corner - 2/21/20: “Making The FAIRtax Stick – Part 2”
- Breaking a schema is a corollary of surprise, which makes us
pay attention and think. A TV spot made viewers think they were
looking at an advertisement about a minivan called the Enclave.
Promoting the minivan’s features and its smooth ride as it pulls
into an intersection. Then what happens?.......
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