The Grassroots Corner September 13, 2021

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  • Source: FAIRtax
  • 09/13/2021
FAIRtax Marketplace

With the FAIRtax, we would fund Uncle Sam by buying things we were going to buy anyway.  How would you like to apply that same principle to funding our efforts to get the FAIRtax passed?  Buy the things you’re going to buy anyway, and fund the FAIRtax movement at the same time.

Well, now you can.  Introducing the all-new FAIRtax Marketplace (! Think of the FAIRtax Marketplace as Amazon, minus the warehousing.

For several years, we have tried to get businesses behind the FAIRtax, but in spite of the many advantages businesses would enjoy under the FAIRtax, the going has been slow.   Enter Mike Simmons.   Mike is a professional web designer and board member of the Florida FAIRtax Educational Association.  He also runs the FAIRtax Store ( where you can order all kinds of FAIRtax promotional gear.

He initially offered to put together a directory page on the Florida FAIRtax web site that would list FAIRtax-supporting businesses, what products they offer and what discounts may be available.  But when he noticed that many orders from the store were going to businesses, he took his thinking to the next level.

How about having a separate website that would be a storefront for FAIRtax-supporting businesses?  People could go to the site, buy the things they were going to buy anyway and the participating businesses would donate a portion of each sale to Americans for Fair Taxation. 
As a business owner himself, Mike said that he would gladly donate 10% of what he earns from a referral back to FAIRtax.

Mike took his idea to the board of the Florida FAIRtax Educational Association and they agreed to put up the seed money to help him launch his project. Mike designed a professional looking webspace for businesses who endorse the FAIRtax to sell their product to fellow FAIRtax-ers nationwide.  Of course, people who aren’t necessarily FAIRtax supporters are welcome to shop there, and any business that’s willing to make the 10% donation to the FAIRtax cause is welcome to establish a presence there.

Why would a business want to join?   The Marketplace links the business to a potential targeted market of 350,000 subscribers in our national database.  Also, the 10% fee that the seller pays is significantly lower than the fee that Amazon charges third party vendors who want to list on their site.

The FAIRtax Marketplace is up and running today, but it needs and your help to grow.  First, we’re going to need many more participating vendors before the Marketplace can become a reliable revenue stream for the FAIRtax.

So, if you own a business or know someone who does, you can join the Marketplace free of charge.  Simply go to and click “become a vendor.” It costs nothing to be listed.  Businesses pay a fee only when they make a sale.

What can you do to help if you are not a vendor?  Tell your family and friends about the Marketplace and encourage them to use it.  Also, fill out the suggestion form telling the Marketplace team what kinds of products you’d like to see offered.  It’s located under the “About Us” tab on the main menu bar.

The team will take your suggestions to vendors that supply those products and encourage them to join.  When a vendor offering the products you’ve asked for joins the Marketplace, you’ll get an email letting you know that the product you want is now available on the Marketplace.

Here’s another idea. I have an individual membership in my local chamber of commerce. It will cost me only $50 to have my chamber send out an email blast to the chamber members inviting them to join FAIRtax Marketplace.

My other more expensive option is to take out an advertisement in our chamber magazine. The magazine goes to chamber members and every household in the area the chamber serves. If you plan to use our logos, please run your proposal by Randy Fischer, Randy turns requests around quickly.

Some of you may remember FAIRtax Rewards in 2015. The Rewards program was a credit card vendor arrangement which yielded a smaller return for FAIRtax.  Unfortunately, there wasn’t much motivation for vendors to participate in that program.   This is different.  The Marketplace will present participating vendors to a large targeted subscriber base, and that subscriber base will be informed every time a new member joins. The relationship, unlike Amazon, will be a direct one between like-minded buyers and sellers.

Learn more about the FAIRtax Marketplace by logging onto Go to "past shows" and click on Episodes #277 and 278.  The Marketplace is first introduced in episode 277.  Then, in episode 278, FAIRtax Guy Bob Paxton conducts an in-depth interview with Mike Simmons.

I would love to hear your ideas of how to make the FAIRtax Marketplace even better.
Yours In the FAIRtax Movement!

Jim Bennett
AFFT Grassroots Coordinator & Secretary


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🇺🇸 CPAC Finally, save the dates: February 24-27, 2022 (probably), for either Orlando, Florida, or Washington, D.C. (National Harbor, Maryland). Plan to be at the CPAC (“Conservative Political Action Conference) annual convention. The FAIRtax Guys were there this year and say next year we need to turn out in numbers. You don’t need to be a conservative to attend and help the FAIRtax.



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