WE HAVE A STRATEGIC PLAN
Image credit: Metropolitan Library System, Oklahoma City, OK
FAIRtax has long needed a working strategic plan, and now we have one! Two weeks ago, we featured our Planning Team. Recently, the Board approved this team’s Strategic Plan. The Plan is different from most typical multi-page strategic plans, replete with “SWOT” analyses and distinct detailed sections. Our thinking was to keep it simple and have a document that FAIRtax supporters throughout the country can use for fundraising and motivation.
The Plan is five pages long. The central pillar is to take advantage of the unique opportunity offered by our current President, Donald J. Trump. President Trump is unquestionably a disruptor. He will not hesitate to overturn established traditions to accomplish any goal he thinks is worthy.
One such tradition is the income tax. We know that President Trump has criticized the current income-tax system, but he has not come out squarely in support of the FAIRtax. If we FAIRtax supporters can reach him, or someone close to him, to demonstrate that the FAIRtax is the best way to replace the income tax, President Trump will do our work for us.
So, how do we reach President Trump? We have tried grassroots organizing to pressure Congress, but we FAIRtax supporters need to be more financially robust and present a younger demographic if we are to persuade the President. Influencers such as Grant Cardone, who is on our Advisory Board, can play a significant role in both strengthening our finances and appealing to younger adults.
The first step under the Strategic Plan’s heading, Core Strategy, is to create a new Board of Directors that Grant Cardone’s younger followers will feel compelled to support financially. The FAIRtax organization took this step and is filling the positions for the new Board of Directors. I will introduce the new Directors in future Grassroots Corners. The current Board of Directors is stepping back and renaming itself the Executive Board.
What will this new Board of Directors do? They will help us to raise significant money by the end of the year. We plan to raise funds through influencers like Grant Cardone and his young followers after we present him with the new Board, which he has expressed interest in seeing.
The next step in the strategy is to engage all FAIRtax volunteers and board members to network to gain an audience with President Trump or his inner circle.
The funds will first go towards two to three new polls. We already have a Quantus poll that effectively tells the FAIRtax story. But Mr. Cardone, and indeed others, want to see more. We do not doubt that more polls will tell the same story.
Funds will also be allocated to media connections and relationships to advertise the FAIRtax and broadcast our polls. We will seek out high-audience TV, podcast, and radio appearances. We are shooting for the likes of Gutfeld, Waters, Rogan, and Kudlow.
The Strategic Plan’s success metrics start with forming a new Board of Directors. Check!
The next metric is to get Grant Cardone to help with a fundraising campaign among his 15 million followers. We plan to raise funds by the end of the year. After that, we plan to commission two or three polls focused on Americans’ perceptions of eliminating the income tax and adopting the FAIRtax. We need to complete this step by the end of the year.
Then come the strategic advertising and media appearances.
Concurrently, we plan to identify at least one viable connection to President Trump or his inner circle. The timeline to complete this step is January 2026. If we reach that goal, the next step is to prepare for and meet with President Trump and/or at least one member of his inner circle by Tax Day, April 2026.
These goals are ambitious, but having a younger board and involving influencers like Grant Cardone will make them achievable. This Strategic Plan, like others, will evolve based on our experience in its implementation.
Meanwhile, whatever you are doing to promote the FAIRtax, keep it up. The Strategic Plan cohabits with all our existing efforts to make the FAIRtax the law of the land.
If you would like a copy of the Strategic Plan, please let me know, and feel free to offer our team chair, Jade Walle, jadelondon1@hotmail.com, (713) 582-9966, your feedback.
The Plan is five pages long. The central pillar is to take advantage of the unique opportunity offered by our current President, Donald J. Trump. President Trump is unquestionably a disruptor. He will not hesitate to overturn established traditions to accomplish any goal he thinks is worthy.
One such tradition is the income tax. We know that President Trump has criticized the current income-tax system, but he has not come out squarely in support of the FAIRtax. If we FAIRtax supporters can reach him, or someone close to him, to demonstrate that the FAIRtax is the best way to replace the income tax, President Trump will do our work for us.
So, how do we reach President Trump? We have tried grassroots organizing to pressure Congress, but we FAIRtax supporters need to be more financially robust and present a younger demographic if we are to persuade the President. Influencers such as Grant Cardone, who is on our Advisory Board, can play a significant role in both strengthening our finances and appealing to younger adults.
The first step under the Strategic Plan’s heading, Core Strategy, is to create a new Board of Directors that Grant Cardone’s younger followers will feel compelled to support financially. The FAIRtax organization took this step and is filling the positions for the new Board of Directors. I will introduce the new Directors in future Grassroots Corners. The current Board of Directors is stepping back and renaming itself the Executive Board.
What will this new Board of Directors do? They will help us to raise significant money by the end of the year. We plan to raise funds through influencers like Grant Cardone and his young followers after we present him with the new Board, which he has expressed interest in seeing.
The next step in the strategy is to engage all FAIRtax volunteers and board members to network to gain an audience with President Trump or his inner circle.
The funds will first go towards two to three new polls. We already have a Quantus poll that effectively tells the FAIRtax story. But Mr. Cardone, and indeed others, want to see more. We do not doubt that more polls will tell the same story.
Funds will also be allocated to media connections and relationships to advertise the FAIRtax and broadcast our polls. We will seek out high-audience TV, podcast, and radio appearances. We are shooting for the likes of Gutfeld, Waters, Rogan, and Kudlow.
The Strategic Plan’s success metrics start with forming a new Board of Directors. Check!
The next metric is to get Grant Cardone to help with a fundraising campaign among his 15 million followers. We plan to raise funds by the end of the year. After that, we plan to commission two or three polls focused on Americans’ perceptions of eliminating the income tax and adopting the FAIRtax. We need to complete this step by the end of the year.
Then come the strategic advertising and media appearances.
Concurrently, we plan to identify at least one viable connection to President Trump or his inner circle. The timeline to complete this step is January 2026. If we reach that goal, the next step is to prepare for and meet with President Trump and/or at least one member of his inner circle by Tax Day, April 2026.
These goals are ambitious, but having a younger board and involving influencers like Grant Cardone will make them achievable. This Strategic Plan, like others, will evolve based on our experience in its implementation.
Meanwhile, whatever you are doing to promote the FAIRtax, keep it up. The Strategic Plan cohabits with all our existing efforts to make the FAIRtax the law of the land.
If you would like a copy of the Strategic Plan, please let me know, and feel free to offer our team chair, Jade Walle, jadelondon1@hotmail.com, (713) 582-9966, your feedback.
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TAKE BACK CONTROL!
[i] Florida does not belong to the handful of states that sponsor disability insurance benefits and deduct that cost from payroll.
[ii] Florida Budget Report for 2025-2026.
[iii] Tuerck, Bachmann, Jacob, “Fiscal Federalism: The National FairTax and the States,” The Beacon Hill Institute, September 2007, at p. 17, Table 3.
[1] You can design your own business card. I had mine printed at https://www.vistaprint.com. Here’s mine. Please clear your design first with our Marketing and Communications Team Leader, Randy Fischer, randy.fischer@fairtax.org. Randy turns requests around quickly. We need to know where our logos and service marks are going.
[i] You can design your own business card. I had mine printed at https://www.vistaprint.com. Here’s mine. Please clear your design first with our Marketing and Communications Team Leader, Randy Fischer, randy.fischer@fairtax.org. Randy turns requests around quickly. We need to know where our logos and service marks are going.
[i] The nine jurisdictions with statewide sales taxes but no local sales taxes are Connecticut, Indiana, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, Rhode Island, and the District of Columbia.
[ii] Tax Foundation: https://taxfoundation.org/data/all/state/2024-sales-taxes/
[iii] Ibid.
[iv] Fiscal Federalism: The National FairTax and the States, Tuerck, Bachman, and Jacob, The Beacon Hill Institute, September 2007, see the chart at p. 17.
[1] The average rates expressed as a percentage of AGI within each jurisdiction are: AL--0.10%; DE--0.16%; IN--0.62%; IA--0.11%; KY--1.33%; MD--2.40%; MI--0.17%; MO--0.22%; NY--1.63%; OH--1.57%; PA--1.23%. In CA, CO, KS, NJ, OR, and WV some jurisdictions have payroll taxes, flat-rate wage taxes, or interest and dividend income taxes. See Andrey Yushkov, Tax Foundation “State Individual Income Tax Rates and Brackets, 2024” February 2024; https://taxfoundation.org/data/all/state/state-income-tax-rates-2024/l See also Jared Walczak, Janelle Fritts, and Maxwell James, “Local Income Taxes: A Primer,” Tax Foundation, February 23, 2023, https://taxfoundation.org/local-income-taxes-2023/.
AFFT Grassroots Coordinator & Secretary
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